This is the story—correct that—legend, of a man named Les Webber who ranched and caroused in and around the town of Plains, Montana. When you are leaving Plains, headed to Missoula, you might notice on the right a weathered billboard with a narrow protective roof over it in front of a large Town Pump store. The fact that it is still there at all is, I was told, thanks to the intervention of a long time Sheriff’s Deputy who convinced the contractor building the new Town Pump to leave it because it was a cultural monument. The sign reads:

I AM THE CHAMPION OF THE WORLD. I’VE GOT THE BELT, THE INCOME TAX,

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